Ladbrokes casino has become the first UK online casino to advertise their
casino on TV under the more lenient UK advertising laws. September 1st was
the date where gambling operators were able to advertise their bookmakers or
online casinos legally in newspapers magazines and on national TV.
Ladbrokes targets specifically the younger generation who enjoy football
betting.
Due to the addictive nature of gambling, both sexual innuendo and deposit
bonuses are banned from these advertisements. All advertisement have to
keep to strict rules set out by the British government and are closely
monitored.